Zeon Properties International is emerging as a dominant force in the real estate industry, earning recognition for its innovative approach and impressive growth.

The company was formed through an exciting merger between Zeon Properties Group and Dutama Properties in June last year.

At the helm of this dynamic venture are three key personnel – founder Leon Lee, head of project Randy Chua, and head of administration and finance Kuay Chow Ping.

With its bold tagline “Anything but Average,” Zeon Properties International is determined to become Malaysia’s premier real estate consulting firm, striving to exceed client expectations with outstanding real estate services.

Lee said the company not only has a strong local presence, but is also rapidly expanding internationally, with operations in key markets such as Russia, China, Japan, Hong Kong, Taiwan, Singapore and Indonesia,

Zeon Properties International founder Leon Lee (second right), head of project Randy Chua (third right), and head of administration and finance Kuay Chow Ping (third left) having a cake-cutting ceremony on stage. Joining them are business partners (from left) Deric Lim, Darren Goh and Sun Teoh.

 

“With the merger with Dutama Properties now, I am confident we can only grow stronger.

“Our company places great emphasis on fostering a ‘Balance, Growth and Happiness’ workplace culture.

“Hustle hard and party harder — that’s our mantra,” he said.

Lee said the company now boasts over 1,000 property negotiators, with plans to expand this number to 2,000 to drive even greater business success.

Zeon Properties International founder Leon Lee shares the company’s future development strategy and achievements at the event.

 

He made the remarks during the company’s soft launch event, held at the Grand Summit Ballroom at The Vertical, Bangsar South in Kuala Lumpur on March 21.

Chua, in his interview, stressed the need to create a niche market that goes beyond the core services of renting, buying and leasing new projects and industrial properties.

“We are also involved in several high-profile ventures across the region, including prominent developments such as Tun Razak Exchange, Lucentia@Bukit Bintang City Centre, The Ritz-Carlton Residences, Pavilion Damansara Heights, Star Residence and Pavilion Square in the Klang Valley.

“In addition, we are engaged in major projects like STARK Tower, Maritime Automall, The Light Collection, Straits Quay, City of Dreams and Queens Waterfront Q1 in Penang.

“By diversifying our portfolio and focusing on these significant developments, we aim to not only solidify our market presence, but also to shape the future of real estate in Malaysia and beyond.

“Our goal is to continually offer innovative solutions, helping our clients navigate complex markets with ease,” he said.

Kuay, another key leader, said it was crucial to build a strong brand identity that emphasises trust, professionalism and customer satisfaction.

“We are focus on understanding market trends, networking with industry professionals and leveraging digital marketing to reach a wider audience.

“Offering exceptional client service and being responsive to their needs will help build long-term relationships.

“We are also investing in ongoing training and development for our team to ensure we stay ahead of the curve and provide top-notch service,” she said.

The day also featured a Group Awards Presentation Ceremony in the afternoon, followed by the highly anticipated annual dinner, which embraced a vibrant Hong Kong 70s’ Retro theme for the evening.

Over 500 guests dressed for the occasion, with many donning iconic outfits inspired by classic Hong Kong series like “I Have A Date With Spring” and “Old Time Buddy.”

Among the distinguished attendees were key business partners Darren Goh, David Tan, Deric Lim and Sun Teoh from Kuala Lumpur, as well as Jeff Chui and Vincent Koay from Penang.

Also present were Zeon Properties International’s sales representative staff members from Singapore, Japan, Taiwan, China, Indonesia and Hong Kong, alongside representatives from major housing developers and banking institutions.

The evening was made even more memorable, thanks to the generous corporate sponsors – Stark Development Sdn Bhd, Hennessy Cognac, Starbucks, Paris Baguette, Krispy Kreme Doughnuts, Kenny Rogers Roasters, Raydee Dental and Hairstory.

Each sponsor contributed cash vouchers, adding to the excitement of the night and ensuring that all attendees left with a special token of appreciation.

STARK Tower is a 34-storey building featuring 618 luxurious suites and 26 commercial units.
The scale model of STARK Tower is displayed during the exclusive event.

 

STARK Tower Exclusive Showcase

Zeon Properties International also hosted an exclusive event on March 22, showcasing the highly anticipated STARK Tower development at The Light Waterfront Penang.

The half-day event proved to be a success, generating RM10mil in sales.

Located on a 1ha site alongside Lin Xiang Xiong Art Gallery, the freehold project by Stark Development will have a comprehensive range of exclusive services.

The groundbreaking development will seamlessly integrate cutting-edge artificial intelligence (AI) technologies with forward-thinking green practices that redefine coastal living for the 21st century.

Among the exclusive services include the Stark Lounge, Stark Yacht on the Sea, Stark Waterfront Retail, Stark Green Commercial Car Park, Stark Super 3D LED, Stark X Perience Club, Stark Suite and Stark in the Sky.

The project developer – Stark Development – is backed by a team of seasoned professionals with a wealth of experience and expertise.

For more information about the project, contact Stark Development sales project manager Cheryl Loo at 013-443 8888 or e-mail cherylloo@zeon.com.my

Looking for the perfect beachfront property in Penang? Now is the best time to invest, as Kobay Properties brings you an exclusive Ramadan promotion that makes owning your dream home more rewarding than ever!

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This is a once-in-a-lifetime opportunity to own a stunning beachfront unit in Penang without the burden of hefty initial costs. Whether you are looking for a holiday home, a smart investment, or a serene retirement retreat, this development by Kobay Properties offers breathtaking sea views, modern amenities, and excellent connectivity.

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Terms & Conditions Apply.

A reclamation project has been planned at Jelutong as part of efforts to rehabilitate the aging landfill site that has been in operation since the early 1970s. This initiative, led by the Penang Development Corporation (PDC) in collaboration with PLB Engineering Bhd, is aimed at addressing environmental concerns, optimizing land use, and preparing the area for future development.

Project Details and Landfill Rehabilitation

The Jelutong landfill, which has long exceeded its capacity, has been a pressing environmental issue due to potential pollution risks. To mitigate this, the state government entered into a RM1 billion agreement with PLB Engineering Bhd in 2020 to rehabilitate and develop the site. This includes the removal of waste, sorting and recycling of materials, and the eventual conversion of the land into a viable development area.

As part of the project, PLB is tasked with identifying a new disposal site for construction waste and marine clay while ensuring the smooth rehabilitation of the landfill. A waste-to-energy plant has also been proposed as part of the long-term sustainability efforts, turning refuse into power and reducing the environmental footprint of waste management in the state.

Covering approximately 65 hectares, the project involves landfill rehabilitation, cleaning, waste sorting, recycling, and reclamation. The reclaimed land, located north of the landfill and adjacent to Karpal Singh Drive, will serve as a working zone for waste management, environmental restoration, and eventual urban development.

Integrated Transportation and Sustainability Approach

The layout plan of the project is integrated into the Light Rail Transit (LRT) system, aligning with the principles of Transit Oriented Development (TOD). The planning of traffic and transportation systems is designed to meet future population and transportation needs in a sustainable manner. The project aims to be sustainable from social, economic, and environmental perspectives, with different transportation systems implemented in stages as required.

Additionally, a multi-modal transport hub is planned, incorporating a cable car and water taxi system to enhance connectivity between the Mainland and various parts of Penang Island. This integration aims to improve mobility, reduce traffic congestion, and support the long-term urban development strategy for the region.

Environmental Impact Assessment and Public Concerns

The Department of Environment (DOE) initiated the Environmental Impact Assessment (EIA) process in early February, with the public allowed to review the assessment from February 6 to March 7 and submit written feedback by March 22. However, many residents in the area were unaware of the consultation period, leading to calls for an extension.

A pro tem committee, the Protect Karpal Singh Drive action committee (ProtectKarpal), comprising over 150 residents, a mosque committee, and a private school, raised concerns about the project’s potential impact on marine life and increased activity near residential neighborhoods. The group argued that residents should have sufficient time to assess the project’s implications and voice their opinions.

In response, the DOE announced an extension of the feedback submission deadline by 14 days, moving it to April 5.

The rehabilitated and reclaimed land at Jelutong is strategically located about 3km from George Town’s core area and is considered prime for urban expansion. While the gross development value (GDV) has yet to be finalized, it is estimated to reach billions of ringgit, making it one of the most significant land developments in Penang.

Previously a sanitary landfill, the site has only been used for construction and garden waste disposal since 2002, with municipal waste now redirected to Pulau Burung near Nibong Tebal. The reclamation project, if successfully implemented, will not only resolve the landfill issue but also create new economic opportunities for the state.

About Savana @ Utropolis

This is the fourth phase of Paramount Property’s Utropolis development at Batu Kawan. Located along Jalan Cassia Barat 2, adjacent to Sensasi and Sinaran Residences. It is less than 5 minutes’ walking distance to Design Village outlet mall and UOW MALAYSIA KDU Penang University College, with easy access to Penang Second Bridge and North-South Expressway. This development features 522 residential units with 8 levels of car parking podium.

*Photo taken in Feb 2025

Find out more about Utropolis @ Batu Kawan:

• Phase 1 – Sensasi Commercial & Residential Suites (Completed)
• Phase 2 – Suasana Residential Suites (Completed)
• Phase 3 – Sinaran Avenue & Sinaran Residences (Completed)
• Phase 4 – Savana (On-going)

The redevelopment of Penang Hill Astaka has reached a significant milestone as it enters its second phase, marking a major step towards transforming the iconic food hub into a modern and sustainable dining destination.

Penang Hill Corporation (PHC) general manager Datuk Cheok Lay Leng explained that the project is structured into three phases. The first phase, which involved constructing a temporary Astaka, was completed and has been operational since February 25 this year. This initial step set the foundation for the comprehensive transformation of the site.

The second phase, now underway, involves demolishing existing structures to make way for the main building’s construction. The tender process for this next phase is expected to open by the end of March, inviting qualified contractors to bid for the project. Once finalized, construction is scheduled to commence in June 2025, with full completion expected by the end of 2026.

Chief Minister Chow Kon Yeow officiated the groundbreaking ceremony for Phase Two, accompanied by key state officials, including state Tourism and Creative Economy Committee chairman Wong Hon Wai, state Local Government, Town and Country Planning Committee chairman Jason H’ng Mooi Lye, and Penang Island City Council (MBPP) mayor Datuk A. Rajendran.

Chow highlighted that the RM20 million redevelopment, fully funded by the state government, aims to elevate Penang Hill Astaka into a world-class dining destination. The new Astaka will feature refined dining spaces, upgraded facilities, and a modern aesthetic catering to both local and international visitors. With increasing tourist numbers, the upgrade is necessary to accommodate higher demand while ensuring comfort and sustainability.

The project is also aligned with other key initiatives on Penang Hill, including the Penang Hill Cable Car project and the proposed upgrade of the old quarters in Strawberry Valley. These developments, outlined in the Penang Hill Summit Area Concept Master Plan, are designed to accommodate anticipated growth in visitors while preserving the area’s Unesco Biosphere Reserve status.

Sustainability is a key focus of the redevelopment. The new Astaka will maintain the existing site’s footprint and adhere to Green Building Index (GBI) certification standards. Features such as a rooftop viewing deck, improved waste management systems—including a new garbage centre and food composter room—enhanced ventilation, and expanded storage and washing facilities will ensure better efficiency and environmental responsibility.

To enhance visitor experience, additional amenities such as a dedicated baby room, wheelchair-friendly and senior-friendly facilities, and expanded restroom facilities will be introduced. The total space will increase by 52% from 20,316 to 30,989 sq ft, nearly doubling the seating capacity from 280 to approximately 530.

During the redevelopment, PHC has relocated vendors to the temporary Penang Hill Food Alley at Dataran Bukit Bendera to ensure business continuity. Once completed, the upgraded Astaka will further strengthen the area’s role as a key attraction, offering a diverse and enhanced dining experience for visitors to Penang Hill.