At the inaugural launch of The BrandLaureate Fast Moving Growing Sustainable Business & Brands Awards 2024, Cassia Cempaka, a property development brand in Penang, emerged as one of the distinguished winners of The BrandLaureate Property Branding Awards 2024. The event, hosted by The World Brands Foundation (TWBF), celebrated outstanding global brands for their excellence and innovation across various industries.

The BrandLaureate Property Branding Awards 2024 specifically recognized brands within the property sector that have significantly influenced their industry by shaping landscapes and enhancing community lifestyles. Cassia Cempaka’s achievement highlights its commitment to excellence in property development and its role in redefining residential living standards.

Phase 2 of Cassia Cempaka in Batu Kawan features a double-storey bungalow priced at RM1,786,076 and 26 semi-detached units ranging from RM941,043 to RM1,189,346. Located along Jalan Batu Kawan, the development offers easy access to landmarks such as IKEA, Design Village, and the Penang Second Bridge. Its proximity to the Batu Kawan Police Station and Fire & Rescue Station ensures safety and convenience for residents.

The awards ceremony was marked by elegance and grandeur, bringing together representatives from leading brands to honor their contributions to sustainable growth and industry innovation. Prof. Dr. KKJohan, in his welcoming speech, encouraged award recipients to leverage their recognition to further expand their brand presence and make bold advancements in their leadership.

In addition to Cassia Cempaka, other notable property development brands recognized included Berinda Properties, Dhaya Maju, IM Buildcon, Mitraland, and UDA. The event also honored property landmark brands like WCT Malls (Gateway@KLIA2) and Genting SkyWorlds Theme Park, as well as property ecosystem brands such as ALG Worldwide, COLORBOND®, and Evergold.

Esteemed personalities such as Stephen Krempl, CEO of Krempl Communications International, and Serely Alcaraz, Executive Director of ITD World, received The BrandLaureate International Brand Personality Award 2024. Esteemed sports icons, including professional track cyclist Dato’ Mohd Azizulhasni Awang OLY, renowned Muay Thai fighter Johan “Jojo” Ghazali, and professional badminton player Lee Zii Jia OLY, were also honored for their influential contributions to their respective sports.

The event included the representation of The Entrepreneur Award – Women Entrepreneur of the Year 2023, given to Ms. Carrie Lee, Founder of CL Skin Sdn Bhd. This award was presented after she was unable to attend the ceremony last year due to work engagements in Paris. The night also witnessed the induction of the World’s No.1 Tower Runner, Soh Wai Ching, into The BrandLaureate Book of World Records 2024 for his recent feat of being crowned the World Champion of the Taipei 101 Run Up 2024.