Crowne Plaza Penang Straits City, the flagship development of the Straits City Future City waterfront project, has officially opened in Butterworth. This hotel marks the first phase of the 40-acre Straits City Masterplan, a collaborative effort by Singapore Exchange-listed Straits Trading Company Limited and Malaysia Smelting Corporation Berhad. The development aims to create a smart and sustainable urban environment while adding a new dimension to Penang’s hospitality landscape.

As the first Crowne Plaza in northern Malaysia, the hotel aims to address the growing demand for luxury accommodations on Penang’s mainland, driven by increased business activity and foreign investments. Straits Developments Pte. Ltd. CEO Eric Teng described the hotel as offering “a unique blend of modern comfort, sophisticated amenities, and a commitment to sustainability,” catering to both business and leisure travelers while revitalizing Butterworth.

The 23-story hotel features 343 well-appointed rooms and suites designed for premium corporate and leisure guests. Rooms include walk-in wardrobes, Antipodes organic bath products, and motion-sensor lighting to enhance sustainability. Expansive windows maximize natural light, contributing to the hotel’s eco-friendly design.

Crowne Plaza Penang Straits City is equipped to host events of all scales. Its centerpiece, the 653-square-meter Straits Ballroom, accommodates up to 800 attendees, while four smaller meeting rooms cater to more intimate gatherings. Additional features include a rooftop infinity pool and gym with views of Penang Island, the Wellesley Club Lounge, and a 24-hour business center.

Dining options include the 1887 All Day Dining and Lobby Lounge, offering local and international cuisines, and a Grab N Go Counter for quick meals.

Straits City’s Masterplan envisions a smart, sustainable urban environment combining residential, commercial, and retail spaces. Located in Butterworth’s central business district, it is strategically connected via multiple transport networks. Development is set to continue in phases, with full completion expected by 2038.