Sunway Property’s Signature Series 2024 campaign has made headlines with a significant RM 1.1 billion in bookings across 14 properties nationwide, marking a third consecutive year of growth. Among the highlights of this success is the introduction of a new residential phase at Sunway Wellesley in Penang, reflecting Sunway’s commitment to creating integrated, vibrant communities.

Located in the well-established Sunway Wellesley township, this new gated landed residential phase promises a blend of modern living and convenience. The development includes 210 townhomes designed with comfort and style in mind. Residents will benefit from a plethora of amenities including a private clubhouse equipped with a swimming pool, gymnasium, a tree-lined jogging trail, outdoor fitness area, and a half basketball court. These facilities are aimed at promoting a balanced and active lifestyle within the community.

Sunway Wellesley’s strategic location near an ETS train station ensures excellent connectivity, enhancing the quality of life for its residents by providing easy access to shopping, healthcare, education, and recreational facilities. The development’s proximity to comprehensive amenities and infrastructure underscores Sunway Property’s commitment to creating self-sufficient communities.

Safety and security are paramount at Sunway Wellesley, with a 7ft high perimeter fencing and CCTV surveillance system providing peace of mind to residents. This development embodies the Sunway Design and Development Architecture (SDDA) philosophy, which focuses on delivering value beyond just homes. According to Gerard Yuen, Sunway Property’s Chief Brand and Marketing Officer, the success of their campaigns can be attributed to this holistic approach, which aims to enrich the lives of residents through thoughtful design and comprehensive aftersales support.

“We appreciate the continuous strong support from our community, affirming the value that SDDA is delivering to our communities. As the Master Community Developer, we strive to deliver more than just homes. We are committed to creating value for the Sunway community beyond vacant possession. Once they purchase their homes, our homebuyers will benefit from the Sunway Property+ aftersales lifestyle membership programme. These initiatives are part of our ongoing promise to be ‘With You For Generations.'”, said Gerard.

Other Signature Series 2024 Projects:

The success of the campaign was also driven by other notable projects across the country:

• Klang Valley: Sunway Velocity 3 achieved 60% sales during its opening weekend, alongside the introduction of Sunway Alishan, Sunway Artessa, Sunway Belfield, Sunway d’Hill, Sunway Flora, Jernih Residence, and Sunway Serene, all offering unique living options with excellent connectivity and amenities.
• Johor: Sunway Aviana, with its garden-in-a-home concept, saw a 100% take-up within two months. Additional projects like Sunway Citrine Residences, Sunway Emerald Residence, and Sunway Lenang Heights further contributed to the campaign’s success with their spacious designs and community-focused features.
• Ipoh: Sunway Bayu, featuring 168 flexi terrace homes surrounded by lush greenery and wellness-centric facilities, added to the robust performance of the campaign.