SUNWAY Bhd is targeting RM50 million in sales at the Sunway Integrated Properties Show 2011 – Christmas Edition at Sunway Pyramid in Bandar Sunway this weekend.

The group’s property development division is introducing a variety of properties at its 12 on-going projects in Greater Kuala Lumpur, Ipoh and Penang.

The projects are Sunway Nexis SOHO and Sunway Rymba Hills at Sunway Damansara, Sunway Velocity serviced apartment in Kuala Lumpur, Sunway 27 Square and Sunway Alam Suria at Shah Alam, Sunway Vivaldi at Mont Kiara, Sunway Montana and Sunway Rydgeway at Melawati, A’marine, BayRocks and LaCosta at Sunway South Quay Bandar Sunway, and MontBleu Residence in Ipoh.

Ong Ghee Bin, chief operating officer of Sunway’s property development division, said it will be showcasing properties priced between RM481,000 for a townhouse in Ipoh, and about RM6.5 million for a luxury bungalow in Greater Kuala Lumpur.

“A lot of investors are looking for integrated developments to buy properties. For Sunway, we are the pioneer in integrated developments and have a strong following. Therefore, we are bullish of meeting our sales target,” Ong said in an interview with Business Times yesterday.

To appeal to buyers, the division is introducing, for the first time, a down-payment of only RM10,000, which can be spread over a year. However, this is subject to a 90 per cent loan margin and applicable to selected properties like Sunway Nexus SOHO, Sunway Velocity and LaCosta.

“We believe the RM10,000 low down-payment scheme will attract many first-time buyers. We plan to hold this event annually, but each year the incentives will differ,” Ong said.

Sunway is expecting 15,000 visitors at the property showcase, which ends tomorrow. This is the first time Sunway is showcasing all its products as a merged entity. Sunway, which has a market capitalisation of RM3 billion to RM3.5 billion, is the result of a merger between Sunway Holdings Bhd and Sunway City Bhd.

SOURCE: Business Times